Stephen Bird, Councillor for Carse Kinnaird & Tryst Ward, has become the latest big name signing for Men United.
The local politician has backed Prostate Cancer UK’s ‘Men United v Prostate Cancer’ campaign, which uses the language of sport to engage men in the battle against the disease. Stephen Bird signed up over a game of table football with staff and volunteers at a Prostate Cancer UK conference exhibition stand.
Cllr Stephen Bird said: “Prostate cancer is the most common cancer in men and is predicted to be the most common cancer overall by 2030. Despite this we know that the quality of care and support men with the condition receive varies throughout Scotland. To address this I have previously called on NHS Boards to implement Prostate Cancer UK’s excellent Quality Checklist, and reiterate that call today. Furthermore I am delighted to sign for Men United v Prostate Cancer. It’s a big ask but, working together, I know we can win this.”
Joining Cllr Stephen Bird in backing Men United v Prostate Cancer is Scottish football legend Denis Law, chat-show king Sir Michael Parkinson and comic icon Bill Bailey. Prostate Cancer UK charity partner Scotmid Co-operative, which recently smashed its £150,000 annual fundraising target for the charity within just 6 months, is also backing the campaign via a series of events at its stores throughout Scotland.
Drew Lindon, Head of Policy & Campaigns at Prostate Cancer UK, said: “Prostate cancer survival rates are below the European average, research into the disease lags a decade behind that of other cancers, and quality of care and support varies depending on where you live. Men United is a powerful way for men, and the women in their lives, to mobilise against the common enemy of prostate cancer. By signing up, Cllr Stephen Bird has a place and a voice in a growing movement that’s taking action for men’s health. We are extremely grateful for his ongoing support, and would encourage people throughout Scotland to join Men United to help boot prostate cancer into row Z.”
Men United v Prostate Cancer is an integrated television, print and digital campaign which runs until the end of March 2014. Men – and women – are encouraged to go online to search ‘Men United’ to get involved by testing their knowledge of the disease with a simple quiz, and signing for the team. They can also pledge their allegiance by proudly wearing the charity’s ‘Man of Men’ pin badge.To sign for Men United visit: www.prostatecanceruk.org/menunited
Men United – The Facts:
Men United v Prostate Cancer is Prostate Cancer UK’s call for men to join together in a movement against the common enemy of prostate cancer. The aim is to build a united front of men against this disease. We want to get the message out about the most common cancer in men in the UK, support men affected by it, and intensify the search for more reliable tests and treatments for the future.
Men, and the women in their lives, are being asked to sign for Men United by visiting www.prostatecanceruk.org/menunitedwhere they can also test their health knowledge by taking a quick quiz.
The core audience is men over 45 who urgently need to know about this disease, and to do something about it. Men United is not exclusively for men. It is a movement for men, but women will be critical supporters and activists within it. The core idea is that men are very consciously facing their health and banding together to right a wrong.
Whether they’ve been diagnosed or are simply concerned about prostate cancer, men can find out about the disease at www.prostatecanceruk.org.
About Prostate Cancer UK:
Prostate Cancer UK fights to help more men survive prostate cancer and enjoy a better quality of life. We support men and provide vital information. We find answers by funding research into causes and treatments. And we lead change, raising the profile of the disease and improving care. We believe that men deserve better.
Prostate cancer is the most common cancer diagnosed in men in the UK. Over 40,000 men are diagnosed with prostate cancer every year. Every hour 1 man dies from prostate cancer. One in eight men will develop prostate cancer at some point in their lives. One in four black men will develop prostate cancer at some point in their lives.
Anyone with concerns about prostate cancer can call Prostate Cancer UK’s confidential Helpline on 0800 074 8383 or visit www.prostatecanceruk.org. The helpline is free to landlines, staffed by specialist nurses, and open from 9am to 6pm Monday to Friday with late opening until 8pm on Wednesdays.